Case study: How Dômes Pharma accelerated its growth in the Canadian market through a pan-Canadian partner

About Dômes Pharma

Dômes Pharma is a manufacturer specializing in the health and well-being of companion animals. Recognized for its expertise and commitment to innovation, the company sought to continue its growth and strengthen its presence among veterinary professionals across Canada.

The challenge

For an international manufacturer, effectively expanding into the Canadian market can present significant challenges.
Canada's vast geography, regional market dynamics, and the need to establish a consistent presence with veterinary clinics across the country require a well-adapted strategy and strong local partnerships.

Dômes Pharma was looking for a partner that could not only distribute its products nationwide but also actively support the development of its brand within the Canadian veterinary market.

Why CDMV

As a specialized distributor with nationwide coverage in the animal health industry, CDMV provided a strategic solution for simplifying access to the Canadian market.
With its national distribution network, more than 50 years of industry expertise, and deep understanding of the needs of animal health professionals, CDMV offered Dômes Pharma a single point of access to serve the entire Canadian veterinary market.

An integrated approach
Beyond distribution, CDMV supported Dômes Pharma's growth in Canada through a comprehensive range of complementary services:

• Nationwide distribution to veterinary clinics, ensuring product availability across the country;

• Supply chain management, providing reliable product availability and optimized inventory management;

• Sales representation to animal health professionals, driving product adoption through a dedicated field presence and expert guidance;

• Market development support, identifying growth opportunities and contributing to commercialization strategies;

• Connections with key industry stakeholders, helping build a strong professional network and create new business opportunities;

• Deployment of a marketing visibility strategy across CDMV's communication channels and at Canada's leading veterinary conferences, supporting the brand launch and accelerating market awareness;

• Coordination of starter sample kit distribution to veterinary clinics, encouraging product trials and accelerating clinical adoption;

• Development and distribution of educational content on CDMV CAMPUS to facilitate knowledge transfer in veterinary ophthalmology and promote the benefits of the product portfolio to veterinary professionals.

This integrated approach enabled Dômes Pharma to leverage a team that already had the relationships, expertise, and infrastructure needed to accelerate its growth.

The results

Through this collaboration, Dômes Pharma strengthened its presence in the Canadian market while simplifying its operations.
CDMV's pan-Canadian model provided consistent execution across all regions of the country and increased product visibility among veterinary professionals.

The combination of nationwide distribution and dedicated sales representation supported the company's brand development and accelerated its penetration of the Canadian market.

What this partnership demonstrates

For international manufacturers, succeeding in Canada often requires more than a logistics solution.
Partnering with an organization that combines nationwide coverage, market expertise, sales representation, and commercial development support helps simplify operations while accelerating growth.

Dômes Pharma's experience demonstrates how an integrated partnership can enable faster market entry and sustainable long-term growth in Canada.