Building a lasting bond: the importance of end-of-life support for your clients

In this video, we explore how compassionate aftercare and thoughtfully presented memorial products can do more than comfort grieving clients — they can strengthen your clinic's relationships and improve client retention.

Learn how to introduce memorialization with empathy, support your team’s emotional well-being, and offer meaningful keepsakes that honor the human-animal bond. Whether you're a veterinarian, technician, or clinic manager, this video offers practical tips and emotional insight to guide families with confidence and care.

Ready to support your clients through loss and beyond?
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References:

• Best, C. O., Perret, J. L., Hewson, J., Khosa, D. K., Conlon, P. D., & Jones-Bitton, A. (2020). A Survey of Veterinarian Mental Health and Resilience in Ontario, Canada. The Canadian Veterinary Journal, 61(2), 166–172.
• Lagoni, L. (2020). Pet Loss Best Practice Guidelines for Veterinary Teams. Argus Institute, Colorado State University.
• Moffatt, S., & Broomfield, C. (2021). Understanding Pet Owner Expectations About End-of-Life Conversations. Pet Owner’s Expectations Study.
• Yeates, J. W., & Main, D. C. J. (2011). The Veterinary Role in the Care of Companion Animals at the End of Life: A Survey of Pet Owners. Veterinary Record, 168(22), 571. https://doi.org/10.1136/vr.c6561
• IVC Journal. (2020). Strengthening Client Relationships Through Enhanced Aftercare Services. https://www.ivcjournal.com