Effective parasite control recommendations rely on clear, consistent communication tailored to each consultation.
Discover videos that highlight key levers to strengthen client buy‑in and reinforce a preventive approach in clinical practice.
To make recommendations easier, discover ready-to-download tools: posters, social media posts, newsletter. All designed to reinforce the importance of complete and tailored protection for every patient.
Each week, we will introduce a new video. Here is the first one in a series of five:
1. Understand and overcome barriers to parasite prevention
Gaining insight into client objections helps turn hesitation into informed acceptance.
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Presenter: Martha Little, Regional Sales Manager, Ontario and Western Canada at CDMV Martha Little, a Registered Veterinary Technician (RVT), holds a bachelor’s degree in business administration with a minor in sales and marketing. Well known and highly respected in the Canadian animal health community, she brings over 40 years’ experience. She began her career as an RVT before transitioning into practice management. Her professional background also includes nearly 12 years in the veterinary food industry. In 2013, she joined CDMV as Regional Sales Manager for Ontario and Western Canada, later expanding her role to include the Atlantic Provinces. A gifted speaker and mentor, Ms Little is particularly valued for her pragmatic approach, combined with her passion for the veterinary field and her commitment to advancing the industry. Her contribution has been recognized twice by her peers and veterinarians. |
