Does your veterinary practice need a marketing agency?

2 minutes
Votre pratique vétérinaire a-t-elle besoin des services d’une agence marketing?
Published on March 29, 2021

Whether it’s for a new veterinary clinic or an established practice, marketing plays a key role in running a successful business. Tasks such as branding, updating your website, creating content for social media and promoting your online store are all essential, but they’re also time-consuming! To manage it all, the ideal solution is to have an employee with skills and an interest in digital technology.

Does this sound familiar?

  • You can’t really tell if your website is performing well.
  • Your latest Facebook posts don’t seem to be reaching your target audience or the number of your followers isn’t growing.
  • Your revenue isn’t increasing.
Maybe you need the support of a marketing agency!

Before going with the first agency that comes along, take the time to analyze your needs and choose the partner that will get you the results you’re looking for, without losing your shirt (or your lab coat!).

To make an informed choice, read our article “How to choose the right marketing agency for your practice.”

3 advantages of working with a marketing agency

1- An external perspective

Your eyes are constantly focused on your business. Working with an agency offers you the definite advantage of an unbiased, external view of your clinic. Thanks to its expertise, an agency can give you a fresh perspective and help you better define your needs, know your clients and implement the right strategies to reach your goals.


2- Time to focus on your area of expertise

Unless you have in-house expertise in design, promotion, content strategies and communications, bringing in outside resources to handle your marketing needs and strategies allows you to give your full attention to your profession. This will enhance your productivity and give you more time for what matters most to you: animal care.

Hiring a marketing agency helps your team focus its time and efforts on other essential aspects of running a successful practice.



3- Agency expertise

Because everyone is always communicating, it’s easy to fall into the trap of thinking that you don’t need special skills to develop an effective marketing strategy.

The reality, however, is that communication and marketing require a very specific set of skills. Agencies offer, under a single roof, a range of specialized experts who have an ear to the ground for the latest trends (in what is often a rapidly evolving field!).


Are you ready to partner with a marketing agency?

That’s great! But make sure you select the best agency for your needs and budget. To help you make the right choice, read out article How to choose the right marketing agency for your practice” or talk to the CDMV team for advice!