Published on June 10, 2020
The success of your veterinary practice, or the ability to stand out from the competition, starts with the involvement of your team. There is no doubt about it: your employees are your most trusted spokespersons vis-à-vis your customers, while also acting as precious ambassadors and outreach agents for your institution.
You have already hired qualified staff, conveyed your vision and clearly defined your expectations. That’s an excellent start! Now it’s time to move on to the next step: the performance management process.
Why manage team performance?
A clearly defined, effectively communicated and consistently applied performance management process allows you to:
- Facilitate the achievement of shared objectives by ensuring that the team is working on the right things at the right time.
- Identify the skills that need to be developed to help employees excel in their work and stay motivated.
- Reduce turnover while maximizing employee commitment!
A performance management process that is rigorously implemented is always a strategic asset, provided that listening and communication are placed front and centre.
Implementing the process: It’s easier than you think!
- Set the goals you want to achieve as a team. These goals must be measurable and aligned with the practice’s objectives (e.g., acquisition of X% of new customers within one year or launch of a new service before date X).
- Define how each team member can contribute to this objective.
- Confirm the roles and responsibilities of each team member.
- List the behavioural competencies (attitudes, life skills and abilities) required for each position.
- Plan annual or biannual meetings with each team member to discuss objectives, their progress and the challenges they face. These meetings are intended as a dialogue on the employee’s achievement of objectives and professional development (how can the employee further hone his/her skills in order to create a high-performance team).
Use these meetings as an opportunity to learn more about the level of commitment of employees: their sources of motivation, their concerns and other key aspects of well-being in the workplace.
Fact: Employees want to help make a difference. While this is particularly true of the younger generations of workers entering the labour force, it is also true of any individual who wants to feel valued, appreciated, supported and listened to, regardless of their age.