Mastering your message: building a strong and consistent veterinary brand

Presented by Martha Little, Regional Sales Manager, Ontario and Western Canada at CDMV

This training course was created in partnership with AAHA.

In today’s competitive landscape, where brand image is key to building trust and client loyalty, it is essential for veterinary practices to master their message and positioning. This training offers a strategic reflection on the elements influencing a veterinary clinic's reputation.

Through examples and practical tools, you will be invited to evaluate your current communication, better understand the impact of your image, and adjust your message to align with your business objectives. Whether you wish to strengthen your brand awareness, differentiate yourself from the competition, or simply clarify your positioning, this training will help you effectively evolve your brand.

Objectives:

• Understand the importance of image on the clinic’s reputation
• Recognize the impact of messages sent to clients (both content and container)
• Be able to better assess the content of your veterinary clinic’s communications 

Key concepts:  

• Understand the relationship between brand, positioning and message
• Learn how to stand out from the competition
• Comprehend the different facets of the message to convey
• Discover tips for presenting a positive and effective image 

*Accredited training by the OMVQ, ATSAQ, OAVT, ABVMA and NSVMA.