Webinar
The art of recommending: guiding clients to the right solution

Presented by Martha Little, Regional Sales Manager, Atlantic, Ontario and Western Canada at CDMV.

This training course was created in partnership with AAHA.

Description:​

Every day, your team and you go above and beyond to provide the best possible care for your patients. Yet even the most well-intentioned recommendations can sometimes be misunderstood or met with hesitation from clients. What if clearer communication, focused on client needs could significantly increase their adherence to your recommendations?

This webinar is designed to help you maximize client adherence, for the well-being of their animals, by focusing on simple, effective communication strategies that the entire team can apply. Your professional recommendations matter. Make sure they’re heard, understood… and followed.

Objectives:​

• Enhance veterinary teams’ client communication skills
• Understand the compliance-related roles and responsibilities of each team member
• Provide an outstanding client experience based on making clear recommendations 

Key concepts:  

• Building client trust by learning to identify their needs
• Recommending, rather than selling
• Increasing compliance with recommendations through education and communication
• Involving the whole team for better results
• Ensuring that clients fully grasp your recommendations 

*Accredited training by the OMVQ, ATSAQ, OAVT, ABVMA and NSVMA.

Presenter:​

Martha Little, a Registered Veterinary Technician (RVT), holds a bachelor’s degree in business administration with a minor in sales and marketing. 

Well known and highly respected in the Canadian animal health community, she brings over 40 years’ experience.  She began her career as an RVT before transitioning into practice management. Her professional background also includes nearly 12 years in the veterinary food industry. In 2013, she joined CDMV as Regional Sales Manager for Ontario and Western Canada, later expanding her role to include the Atlantic Provinces. 

A gifted speaker and mentor, Ms Little is particularly valued for her pragmatic approach, combined with her passion for the veterinary field and her commitment to advancing the industry. She actively contributes to the development of the field by implementing best practices that promote the growth of veterinary clinics and hospitals. Her contribution has been recognized twice by her peers and veterinarians.

She received the ”2023 Outstanding Contribution Award” from the Ontario Association of Veterinary Technicians (OAVT) and the “2024 Honorary Membership Award” from the Ontario Veterinary Medical Association (OVMA).