Webinar
Mastering your message: building a strong and consistent veterinary brand
Presented by Martha Little, Regional Sales Manager, Atlantic, Ontario and Western Canada at CDMV.
This training course was created in partnership with AAHA.
Description:
In today’s competitive landscape, where brand image is key to building trust and client loyalty, it is essential for veterinary practices to master their message and positioning.
This training offers a strategic reflection on the elements influencing a veterinary clinic's reputation.
Through examples and practical tools, you will be invited to evaluate your current communication, better understand the impact of your image, and adjust your message to align with your business objectives. Whether you wish to strengthen your brand awareness, differentiate yourself from the competition, or simply clarify your positioning, this training will help you effectively evolve your brand.
- Language: English
- Place: Online
- Intended audience: All animal health professionals
- Date: October 1, 2025
- Time: 12 p.m. Eastern time
- Duration: Approximately 1 hour — 45-minute presentation followed by a Q&A session.
Objectives:
- Understand the importance of image on the clinic’s reputation
- Recognize the impact of messages sent to clients (both content and container)
- Be able to better assess the content of your veterinary clinic’s communications
Key concepts:
- Understand the relationship between brand, positioning and message
- Learn how to stand out from the competition
- Comprehend the different facets of the message to convey
- Discover tips for presenting a positive and effective image
*Accredited training by the OMVQ, ATSAQ, OAVT, ABVMA and NSVMA.
Presenter:
Martha Little, RVT, holds a bachelor’s degree in business administration with a minor in sales and marketing.
Well known and highly respected in the Canadian animal health community, she brings over 40 years’ experience. She began her career as an RVT before transitioning into practice management. Her professional background also includes nearly 12 years in the veterinary food industry. In 2013, she joined CDMV as Regional Sales Manager for Ontario and Western Canada, later expanding her role to include the Atlantic Provinces.
A gifted speaker and mentor, Ms Little is particularly valued for her pragmatic approach, combined with her passion for the veterinary field and her commitment to advancing the industry. She actively contributes to the development of the field by implementing best practices that promote the growth of veterinary clinics and hospitals. Her contribution has been recognized twice by her peers and veterinarians.
She received the ”2023 Outstanding Contribution Award” from the Ontario Association of Veterinary Technicians (OAVT) and the “2024 Honorary Membership Award” from the Ontario Veterinary Medical Association (OVMA).