Weight management
Reshaping the conversation around pet obesity
Excerpts taken from “Guidelines for Pet Obesity Communication: Promoting respectful communication about animal obesity” by Dr. Ernie Ward
Published on August 26, 2025
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Pet obesity is a complex and multifactorial disease that affects millions of animals worldwide. The Association for Pet Obesity Prevention (APOP) and the World Pet Obesity Association (WPOA) recognize the significant role of professional publications, journalism, media, and corporate advertising in shaping public perceptions.
Avoid “Obese” and use pet-first language
Language has the power to shape perceptions and drive actions. When we choose respectful, precise terminology, we foster greater understanding and reduce the stigma that often surrounds sensitive topics.
Words like “obese” or “fat” can carry negative connotations, evoking judgment and shame rather than encouraging constructive dialogue and change. By reframing our language to reflect empathy and scientific accuracy, we create a foundation for more meaningful conversations—ones that prioritize health and well-being over blame or oversimplification.
Differentiate between clinical obesity, pre-clinical obesity, obesity, and overweight
Accurate terminology is essential for improving clarity about pet obesity and enables clear, non-judgmental communication, highlights the health risks of excess fat, and empowers pet owners to make informed choices.
Emphasize body condition, not weight
When discussing overweight and obesity in animals, focusing on body condition and composition rather than weight alone provides a more accurate and meaningful assessment of their health. Body weight can be misleading because it doesn’t distinguish between fat, muscle, or other tissues or communicate a specific health status or risk.
Instead, veterinary professionals should emphasize factors like body fat percentage, lean muscle mass, and overall body condition to guide effective interventions and ensure long-term health.
Targeted nutrition, optimal body condition
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Sponsors: Association for Pet Obesity Prevention & World Pet Obesity Association
[https://www.petobesityprevention.org/media-guide-for-pet-obesity-communication]